A Common Real Estate Problem, Solved With Social Media

A Common Real Estate Problem, Solved With Social MediaSomeone asked me today if I buy judgments, or if I know someone who does. He was apparently awarded a judgment for back rent, and would like to turn it over to someone else to collect.

Here are some ways to use social media when you have a specific need like this:

First, I told him to post the request on his wall. All his friends would see it, and one of them might have a suggestion for him – especially if he’s already built up a list of friends that are full of real estate people. He might get an assist from someone in his network he never would have thought to ask personally.

To enhance this strategy, I told him to either write a Facebook Note or create a short video – and post the video on both Facebook and YouTube – either about this particular judgment, or about the judgment business in general.

When you provide educational content, your audience recognizes you as a source of valuable information and they keep coming back to you.

I also suggested he post it on my Wall, because I have a lot more friends than he does. Here’s the caveat with that strategy though: you can’t post things on other people’s walls – or “tag” them in your videos or Notes – without asking their permission first. That’s spam. So by telling him this strategy, I was giving him permission in this case.

While Facebook is the biggest social media platform out there, LinkedIn is perhaps more powerful for certain business situations.

Start a discussion thread in one or more of the LinkedIn groups you belong to. If you write your opener well – and of course if you’ve already found the right group for this kind of thing – you are likely to get several thoughtful responses from a half-dozen knowledgeable and experienced people. While “several” responses may not sound like a lot – all you need is one buyer, right? And LinkedIn is where you’re definitely going to find quality, not quantity.

Ask a question, “Does anybody know someone who buys judgments?” (LinkedIn has a designated area for asking and answering questions) To really get some attention, you could go one step farther and find an article about buying judgments, and include the link to that article in your question, your discussion thread, or even your Facebook post for that matter. Now you’re using a third-party endorsement of exactly what you’re looking for.

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